Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Friday, February 25
 

10:30am

ALL DAYS AND TIMES ARE SUBJECT TO CHANGE AND ARE NOT FINAL!

ALL DAYS AND TIMES ARE SUBJECT TO CHANGE AND ARE NOT FINAL!


Friday February 25, 2011 10:30am - 10:45am
-Room C

11:00am

Registration and networking
Friday February 25, 2011 11:00am - 12:00pm
-Room C

12:00pm

Opening Announcements
Speaker/Artist(s)
avatar for Taryn Pisaneschi

Taryn Pisaneschi

How to grow your tribe, brand and business through strategic and productive relationships ... Oh yes, and snowboarding! :)


Friday February 25, 2011 12:00pm - 12:10pm
-Auditorium

12:15pm

Panel - Big Publicity. Small Budget w/ CNN's Valerie Strait + CBS Better Morning's Amanda Hurley

Panel - Big Publicity. Small Budget w/ CNN's Valerie Strait + CBS Better Morning's Amanda Hurley


Friday February 25, 2011 12:15pm - 12:55pm
-Auditorium

1:00pm

Small Business Guide to Taxes and Business Structure
  • What are the different kinds of business structure and how does it affect taxes
  • Sole Prop vs Partnership vs LLC vs Corporations, which is right for you?
  • What are legitimate business expenses... and what is vs is NOT deductible, the results might surprise you!
  • Are all auto expenses deductible?
  • What IS business mileage?
  • When are entertainment expenses deductible?
  • Are all of your start-up costs deductible?
  • And MORE!

Speaker/Artist(s)

Friday February 25, 2011 1:00pm - 1:45pm
-Room B

1:00pm

7 Steps To Making A Book Your Next Business Card

Marna Friedman with MWF Publishing will be sharing:

7 Steps To Making A Book Your Next Business Card

As a wonder woman, you have the power to leverage your expertise and create your own book.  Learn the strategies to leverage your expertise and publish.  Use your book as a marketing tool to help grow your business.  Understanding the new technologies and how quickly and cost effectively you can produce a book will help you to move your business forward.  You even have the ability to get it on bookstore shelves.  Marketing tools, design, distribution, and sales can now be controlled and executed by you. What are the possibilities and how can you be part of this new channel?  Learn the 7 steps to producing a professional looking book that will become one of the best marketing tools your company has to offer, including legal, graphics/layout, project collaboration, printing, branding, marketing/pr, and social media.


Speaker/Artist(s)

Friday February 25, 2011 1:00pm - 1:45pm
-Room C

1:00pm

The New Handshake - Sales meets social media

Barbara Giamanco, speaker and author, will be presenting of the The New Handshake: Sales Meets Social Media

Learn how to use social media to drive sales revenue. We cover:

  • overview of tools
  • how to identify where your ideal buyer lives online
  • how to fill the sales pipeline
  • effective networking techniques
  • lead generation tactics
  • best tools to support your goals
  • how to build visibility and credibility
  • differences between tools like LinkedIn, Twitter and Facebook and how they apply to sales.

Speaker/Artist(s)
avatar for Barbara Giamanco

Barbara Giamanco

President and Social Selling Advisor, Social Centered Selling
Barb heads up Social Centered Selling. She’s the co-author of The New Handshake: Sales Meets Social Media – the first book published on social selling. She is the author of the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy published in the July 2012. Her first of its kind research report: Social Media and Sales Quota proves the measurable return-on-investment when using social media to sell. | | Barb has been... Read More →


Friday February 25, 2011 1:00pm - 1:45pm
-Auditorium

2:00pm

How to turn prospects into paying clients

How to Turn Prospects Into Paying Clients

 
Small business owners are talented individuals who made a decision to turn their passion into a business.  But to keep that business alive, they must make sales. 


However, sales and selling is often quite low on the list of what a small business owner truly wants to do so it can sometimes remain a bit of a struggle.  
 
Ever felt like leads and prospects are slipping through your fingers? 

Do you sometimes feel like selling and sales is sleazy, so you avoid it hoping you'd make sales anyway just with your talent or skills? 

Ever wish you had the recipe for closing the sale most of the time?

Are you often puzzled as to why folks are not buying even though you know they need your services?

Tired of people saying that "the price" is the reason they're not buying?

In this content-packed, revenue-focused session, you will discover:
• One small change to make immediately that can dramatically increase sales in your business.
• The #1 mistake entrepreneurs make in telling others about their services (and it significantly reduces sales)
• 4 ways to tell if this is the right prospect for you (so you don’t waste time
chasing after the wrong customer)  
• A huge shift you must make immediately in describing your offer, product, or service (another a sales-buster that most entrepreneurs aren't even aware of)
• A powerful way to introduce your offering to prospects (so that sales becomes almost effortless for you)
• A 3-part strategy for closing the sale most of the time.
• A surefire way to completely eliminate the fear, awkwardness, and
discomfort around selling (you may just begin to love selling after this)

---

Allison Babb Phillips is recognized as a leading expert on self-employment success for service professionals and
solo entrepreneurs.  As an award- winning author, speaker and Small
Business Coach, she reveals easy yet lucrative strategies that small
business owners can instantly put into action. 
 
Allison is the founder and CEO of GreatSmallBusinessAdvice.com

 


Speaker/Artist(s)
AB

Allison Babb Phillips

Allison Babb Phillips is internationally recognized for her keen ability to reveal untapped revenue opportunities in professional service businesses. Allison delivers powerful strategies for consistently attracting new clients into your business in the shortest time possible. After over 20 years in the corporate world, Allison left her Senior Management position and put her talents to work as an entrepreneur. Her success has been featured... Read More →


Friday February 25, 2011 2:00pm - 2:45pm
-Auditorium

2:00pm

What is a QR Code and why do I need one?

QR Codes - Quick Response; and quickly read by smart phones. Your business, no matter how small or large, could use QR codes in a number of ways. Put them on your website, add them to any print advertising, brochures, flyers, posters, invites for added and updatable content. Unlock the potential and power of QR Codes. Learn how to create, scan, track and use them. Give your business quick access to quick response.


Speaker/Artist(s)
avatar for Stephanie True Moss

Stephanie True Moss

Stephanie blogs about QR Codes and the opportunity they give to link anything printed with the mobile web. The experience can be rich and worth sharing if done well! When not blogging and tweeting about QR Codes, Stephanie design online experiences, marketing collateral as well as books and magazines. Follow Stephanie on Twitter: @truemc and @QRmedia


Friday February 25, 2011 2:00pm - 2:45pm
-Room C

2:00pm

Virtual IS the new reality

Lively panel discussion on how to leverage co-working, virtual service providers and other new reality tools.


Speaker/Artist(s)
AS

Angela Stalcup

D-Unity Group
Curvy, sexy, crazy. Grooving in the ATL and rocking it out with the fantastic community of women of Ladies Who Launch. (Fan us at http://www.facebook.com/lwlatlanta)


Friday February 25, 2011 2:00pm - 2:45pm
-Room B

3:00pm

How to create And host a Killer Radio Show!

The power of Internet radio to build brand, reputation and authority is one of the best kept and most underused media tools out there today. Learn the 8 simple steps to creating your killer show and 5 tips for becoming a killer host.


Speaker/Artist(s)
DS

Deborah Shane

Deborah Shane is an author, entrepreneur, radio host and expert. She is the leader of her business education and professional development company, Train with Shane, hosts a weekly business radio show and writes for several national business, career and marketing blogs and websites. Her book Career Transition-make the shift-the 5 steps to successful career reinvention comes out in early 2011. Connect with her on Twitter, Face book, LinkedIn and... Read More →


Friday February 25, 2011 3:00pm - 3:45pm
-Auditorium

3:00pm

3:00pm

Business is Booming so why do I feel broke?
Speaker/Artist(s)
JH

Jennifer Heal

I am passionate about helping women achieve their financial goals. You too can become the Millionaire Next Door!


Friday February 25, 2011 3:00pm - 3:45pm
-Room B

4:00pm

Leverage YOUR creative genius and turn your ideas into assets

Small business owners, Solopreneurs, WAHM's, coaches, consultants, trainers and more... oh my! You need to start leveraging YOUR creative genius and immediately! Yes, YOURS. You've got it. You are already using it... and like so many others, you are probably giving away so much when you could be leveraging it for YOUR gain and not everyone elses...


In this exciting keynote, our speaker will cover ways that creative professionals can use the law to :

  • Harness and protect the power of your creative ideas;
  • Make those ideas into assets; and
  • Raise the value of your business.

 

AND! When you leverage your creative genius, you give your business:

  • A distinct advantage in the marketplace; 
  • Powerful identifiable and protectable creative assets;
  • opportunities for maximized revenue; and
  • Maximized value

Speaker/Artist(s)
avatar for Rebecca Prien

Rebecca Prien

Hi, I’m Rebecca. Obsessive List-maker. Project-o-holic. Wordsmith. Colorsmith. Verbal Learner. Visual Thinker. Hand Talker. Potential Spotter. Method Innovator. Gap Filler. Complexity Explainer. Simplicity Seeker. Yoga Practitioner. I have attorney credentials. I graduated from Princeton University and Boston University School of Law and, over the last decade, have served at two United States Courts of Appeals and in private... Read More →


Friday February 25, 2011 4:00pm - 4:45pm
-Room B

4:00pm

Trick My Twitter - Advanced insider secrets to really make it work for you
Speaker/Artist(s)
avatar for Taryn Pisaneschi

Taryn Pisaneschi

How to grow your tribe, brand and business through strategic and productive relationships ... Oh yes, and snowboarding! :)


Friday February 25, 2011 4:00pm - 4:45pm
-Room C

4:00pm

Mindmapping - the long lost tool for business owners sanity

Mind-mapping For Success
Is your mind swimming with great ideas?  Do you enjoy brainstorming new strategies and concepts?  Do you have lots of note pads with scribbles of great ideas? Is it important for you to be able to show someone your action plan? 

Mind-mapping is a technique to take your brainstorms and random ideas and put them into a visual format for further review, collaboration and/or revision.  It can also easily improve your memory recall of important plans and strategy details.

In this interactive session, you will:
-    Review at least 3 valuable examples of mind-mapping for business success
-    Discover  at least 5 software resources (free and paid) that you can use for mind-mapping
-    Explore how you could use mind-mapping as a means of collaboration with clients, business associates or mastermind groups
-    Understand key best practices to making mind-mapping a valuable tool in your success path
You will leave the class with a mind-map underway for an actionable project or idea relevant to your business.


Speaker/Artist(s)
MR

Megha Rodriguez

Business Success Strategist, MeghaSuccess Strategies LLC
Business Growth Strategist & Social Media Coach, focusing on helping entrepreneurs successfully capitalize on the power of digital technology to grow their business.


Friday February 25, 2011 4:00pm - 4:45pm
-Auditorium

5:30pm

Mailchimp Mixer and Reception
Friday February 25, 2011 5:30pm - 7:00pm
Five Seasons Brewery
 
Saturday, February 26
 

8:00am

ALL DAYS AND TIMES ARE SUBJECT TO CHANGE AND ARE NOT FINAL!

ALL DAYS AND TIMES ARE SUBJECT TO CHANGE AND ARE NOT FINAL!


Saturday February 26, 2011 8:00am - 8:15am
-Room C

8:15am

Registration and networking
Saturday February 26, 2011 8:15am - 9:15am
-Room C

9:00am

Opening Keynote: Victor Antonio

Victor Antonio, Chief Sales Officer, Sales Influence. Victor has shared the big stage with some of the top business speakers in the nation including: Rudy Giuliani, Zig Ziglar, Dr. Robert Schuller, Phil Town (Author of Rule #1), Paul Ortellini (CEO of Intel), John May (CEO of FedEx Kinkos) and many other top business speakers.

Let's face it - we're ALL in sales. Yes, you too. How so? Because people have to buy YOU all the time, regardless of what product, service or idea that you are selling. Overcoming objections is how most of us have been taught to close a sales... but what if there was a BETTER way?

What if there was a method of presenting your product or service in such a a way that it would reduce sales resistance from a client thereby making it easier for you to close the deal?

Overcoming objections is how most of us have been taught to close a sales. But there's a better way; 'Blocking Objections'.

Attend this lively event and prepare to laugh, cry and take many notes while you learn the NEW method of presenting that will reduce the client's sales resistance to your product while at the same time increase the client's acceptance of what you're selling.

Many people practice on overcoming client objections to close a deal. The reality is that a deal will almost close itself if you can remove, or better yet, BLOCK, the objections upfront.

If you're tired of trying to convince people to buy by trying to overcome their every objection, we invite you to learn how the best-of-the-best in sales are closing more deals.


Speaker/Artist(s)

Saturday February 26, 2011 9:00am - 9:45am
-Auditorium

10:00am

When do you actually need to hire a lawyer? *

Attend this and hear from a panel of attorneys on the truth about:

  • when you REALLY need to hire an attorney...
  • what does a contract really need to have to protect you and your client
  • how to protect intellectual property
  • when do and when don't you need non disclosure agreements
  • what do to when a client doesn't pay
  • small claims court vs collections agencies
  • IP from a marekting, blog  and social networking standpoint
  • Can you be sued from what you say on facebook?
  • and so much more!

Speaker/Artist(s)
avatar for Steve Worrall

Steve Worrall

I am an experienced family law and wills, trusts and estate planning attorney in Marietta, Georgia. I concentrate my practice in all areas of family law, including divorce, adoption and prenuptial agreements, and all areas of estate planning including wills, trusts, probate, and guardianship. I am committed to being a different kind of lawyer and doing things differently in my areas of practice. I chose to practice in the area of family law... Read More →


Saturday February 26, 2011 10:00am - 10:45am
-Room C

10:00am

7.5 ways to develop "Brand YOU"

You're in sales. Yes, you. Because no matter how great you are, how fantastic your product is or how wonderful your services are, people have to buy  YOU all the time.

Attend this session and learn 7.5 proven ways to create trust, develop relationships, establish credibility and brand loyalty, and easily grow your business and network.


Speaker/Artist(s)
avatar for Taryn Pisaneschi

Taryn Pisaneschi

How to grow your tribe, brand and business through strategic and productive relationships ... Oh yes, and snowboarding! :)


Saturday February 26, 2011 10:00am - 10:45am
-Room B

10:00am

What's YOUR story? Rediscovering the lost yet crucial art of storytelling

What's YOUR story? Learn the secrets of this powerful skill.

 

. Storytelling is an art as well as a powerful business tool. I bet you can recall several people you know in the business community and their "stories"... What makes them tick, why they do what they do... and you may find that those you have a stronger connection with those who you know their stories...

There is a reason that certain business people, sales execs, leaders, news anchors, networkers, etc etc all the way down to the age ladder to the child selling lemonade on the side of the street to buy new bike (or whatever "story" he shared with you) stand out more than others...

And that is because they use stories effectively to illustrate points, sell ideas and get the audience, no matter who they are, engaged.

 


But how?

When should you tell a story? What kind of a story do you tell? How do you create compelling content and engage with your marketplace. How do you take those skills and turn contacts into connections into commerce?

This is what Trey Pennington does and what he teaches. And THIS is powerful, advanced, insider stuff that can help you stand apart from everyone else.

 Based out of Greenville, SC, international speaker and professional storyteller, Trey Pennington, is the author of Spitball Marketing, a member of the National Storytellers Association and founder of the Social Media Professor Radio show.


Speaker/Artist(s)

Saturday February 26, 2011 10:00am - 10:45am
-Auditorium

11:00am

How to REALLY Leverage Facebook + Fanpages for Business

Considering that Facebook is one of the most visited websites in the world (other than Google), it has become a central topic in marketing discussions. Using Facebook for business is not as simple as slapping up a "fan" page and expecting everyone in the world to "like" your business.  It takes planning and strategy for true success.

Do you find yourself asking any of these questions?…

  • Am I risking my personal privacy while having a Facebook page?
  • How do I customize my Facebook page so that it is more engaging?
  • How do I get Facebook integrated with my blog and/or website?
  • How do I promote my services and offerings without people feeling like I am always selling something to them?
  • What do I have to do to get more people to “like” my page?

In this class, we will address each of these questions and provide you with key action steps and resources to address some of the most common concerns of using Facebook in your social media marketing tool kit. 


Speaker/Artist(s)
MR

Megha Rodriguez

Business Success Strategist, MeghaSuccess Strategies LLC
Business Growth Strategist & Social Media Coach, focusing on helping entrepreneurs successfully capitalize on the power of digital technology to grow their business.


Saturday February 26, 2011 11:00am - 11:45am
-Room C

11:00am

What's your "extra extra read all about it"? How to get people to open YOUR newsletter?

What's your "extra extra read all about it"? The power of a great headline is as old as the Town Cryer and Newspaper Boys!

Learn about the 6 elements that make a great headline and how to write great headlines, posts and Tweets that get more opens, attention and comments!

Today's content world is about competing for attention by standing out with what you say and how you say it.

By the time you leave this workshop you will have 5 great headlines for your next blog article, newsletter or Tweet!


Speaker/Artist(s)
DS

Deborah Shane

Deborah Shane is an author, entrepreneur, radio host and expert. She is the leader of her business education and professional development company, Train with Shane, hosts a weekly business radio show and writes for several national business, career and marketing blogs and websites. Her book Career Transition-make the shift-the 5 steps to successful career reinvention comes out in early 2011. Connect with her on Twitter, Face book, LinkedIn and... Read More →


Saturday February 26, 2011 11:00am - 11:45am
-Auditorium

12:00pm

Lunch - Nom nom!
Saturday February 26, 2011 12:00pm - 1:00pm
-Room C

1:00pm

Afternoon Keynote - President of Cinnabon, Kat Cole

With a fascinating story of raising up in the ranks from Hooters girl  to Vice President of Training and Development in a very male dominated arena and now... to PRESIDENT OF CINNABON, you are not going to want to miss Kat Cole, a true woman to be reckoned with, on what it took to overcome stigma, break through the glass ceiling and now be at THE helm of one of the most recognized food companies in the country, if not the world


Speaker/Artist(s)

Saturday February 26, 2011 1:00pm - 1:30pm
-Auditorium

2:00pm

Selling the Room: How to Develop a (Persuasive) Sales Presentation

Selling the Room
Presentations that  Inform, Influence and Increase Sales
 

Sales Training Description: Every time you get up in front of someone you're selling.  In this sales training workshop you learn how to sell people (i.e., the room) on a product, service or idea.  The fact is, you’re always selling:

  • A salesperson is always selling the company’s product or service. 
  • A manager is selling the boss on reorganizing the business to maximize profits. 
  • A top executive is selling a vision of where the company should be headed to the board of directors.

We are always selling.  Presenting is ALL about selling with the intent of "making more money" or improving your position!  Learn how to do it effectively and maximize every 'sales opportunity'.


Speaker/Artist(s)

Saturday February 26, 2011 2:00pm - 2:45pm
-Auditorium

2:00pm

How to kickstart your blog
Speaker/Artist(s)

Saturday February 26, 2011 2:00pm - 2:45pm
-Room C

3:00pm

3:00pm

3:00pm

Think BIG: Build Relationships.

Think BIG: Build Relationships.
Improve Performance. Get Bottom Line Results.


Are you ready to step up your game?
Create unlimited possibilities with concrete ideas.


Speaker/Artist(s)

Saturday February 26, 2011 3:00pm - 3:45pm
-Room B

4:00pm

10 Social Media Applications you should be using but aren't

There's a whole world beyond Twitter, LinkedIn and Facebook but how do you know what sites do what, which should you be on and why do you care? In this session, Denise Quashie with Socially Planned with share more social media applications that you probably don't know about but should be using.


Saturday February 26, 2011 4:00pm - 4:45pm
-Room B

4:00pm

Rock YOUR marketing on a shoestring budget easily with video
  • Would you like to position yourself as an expert?
  • What about develop and properly convey your brand?
  • Would you like to establish more credibility?
  • Come up with a more unique way to communicate with prospects?
  • Looking for an easy way to improve your search engine rankings?
  • How about a creative way to gather and share testimonials?

If you said yes to any of the above, then look no further... You can now leverage video on the web to accomplish all this and MORE!

Video is one of the fastest growing forms of marketing and does not have to be difficult... nor expensive!

Attend this and you will discover how to:

  • what you need to get started
  • tools of the trade
  • how to get your video from camera to Internet
  • strategies to create content
  • easy ways to capture video using a smartphone
  • lighting tips
  • Youtube and search engine rankings
  • the power of video and credibility
  • tips for impromtu reporting as well as how to script video
  • the various ways to leverage video
  • and MUCH more!

     

Our speakers were both news reporters.

Amani Channel is an award-winning producer, and broadcast news veteran. Amani Channel will teach you basics of getting started with video. Channel's work has been featured on Fox News Channel, CNN, Headline News, NPR and all over the Web. He's also produces web videos for his vlog www.MyUrbanReport.com.

 


Speaker/Artist(s)
avatar for Desiree Peeples

Desiree Peeples

MommyReporter.com
Desiree Peeples is a mom, published author and blogger, and teaches individuals and small businesses how to integrate social media into their promotion and marketing strategies. She worked in traditional broadcast media as a reporter for almost ten years before moving her skills to the online space. She is the creator of MommyReporter.com and has a passion for online video blogging. Her newest eGuide titled The EVERYTHING Video Blogger’s... Read More →


Saturday February 26, 2011 4:00pm - 4:45pm
-Room C

4:00pm

10 things to stop doing NOW to be more productive
Speaker/Artist(s)

Saturday February 26, 2011 4:00pm - 4:45pm
-Auditorium

4:50pm

Closing Remarks
Speaker/Artist(s)
avatar for Taryn Pisaneschi

Taryn Pisaneschi

How to grow your tribe, brand and business through strategic and productive relationships ... Oh yes, and snowboarding! :)


Saturday February 26, 2011 4:50pm - 5:05pm
-Auditorium